Make onboarding the moment users fall in love with the product.
- KRLift activation rate (signup to first key action) from 38% to 60%
- KRCut time-to-first-value from 3 days to under 1 hour
- KRRaise week-4 retention of new signups from 22% to 35%
Free tool
OKR examples and a free OKR generator
Pick a team, start from a well-formed example, and shape it into your own OKR - one objective, measurable key results, ready to copy. No signup, nothing leaves your browser.
Tip: if a key result is done just by shipping something, it's a task - rewrite it as the outcome that shipping should produce.
An OKR is only as honest as the metric behind it. In AIOProductOS a key result reads live from the spine - the funnel, retention, or revenue it names - so progress updates itself instead of a quarterly guess, and each result can be weighted by the revenue it moves.
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OKR examples by team
Twelve ready-made OKRs. Every key result is a measurable outcome, not a task - that is the whole difference between an OKR and a to-do list.
Ship a roadmap the whole company can defend.
- KRTie 100% of roadmap items to a named outcome and target metric
- KRIncrease features that hit their success metric from 40% to 70%
- KRCut shipped features with zero adoption from 8 to 2 per quarter
Make deploys boring and fast.
- KRCut lead time from commit to production from 4 days to 8 hours
- KRReduce change-failure rate from 18% to under 10%
- KRBring p95 API latency from 820ms to under 300ms
Pay down the tech debt that slows every team.
- KRRaise automated test coverage on core services from 55% to 80%
- KRCut flaky-test reruns from 30 to under 5 per week
- KRReduce Sev-1 incidents from 6 to 2 per quarter
Turn organic content into a predictable pipeline.
- KRGrow organic signups from 120 to 400 per month
- KRIncrease blog-to-trial conversion from 1.1% to 2.5%
- KRPublish 12 pages that each rank top-10 for their target query
Make every visitor's first five minutes convert.
- KRLift homepage-to-signup conversion from 2.0% to 3.5%
- KRCut pricing-page bounce rate from 61% to 45%
- KRIncrease demo requests from 40 to 90 per month
Win the deals we should be winning.
- KRRaise win rate on qualified opportunities from 22% to 32%
- KRShorten average sales cycle from 46 to 30 days
- KRGrow new-business ARR from $80k to $200k this quarter
Make the pipeline healthy, not just full.
- KRIncrease SQL-to-opportunity conversion from 35% to 50%
- KRCut stalled deals (no activity 21+ days) from 40% to 15%
- KRLift average deal size from $6k to $9k
Turn customers into people who can't imagine leaving.
- KRImprove net revenue retention from 98% to 112%
- KRCut logo churn from 4.5% to 2% per quarter
- KRRaise NPS from 32 to 50
Get every account to real value, fast.
- KRIncrease accounts activated within 30 days from 55% to 80%
- KRGrow expansion revenue from $20k to $60k this quarter
- KRReduce time-to-onboard from 21 to 10 days
Build a business that grows without burning out.
- KRGrow MRR from $18k to $40k
- KRHold gross margin above 80% while scaling
- KRReach a Rule-of-40 score of 45
Make decisions on evidence, not the loudest voice.
- KRTie 100% of roadmap bets to a customer or revenue signal
- KRIncrease experiments run per quarter from 4 to 12
- KRCut reversed decisions from 6 to 2 per quarter
What makes an OKR good
Directional objective, measurable results.
The objective inspires. It says where you're going in plain language - "make onboarding the moment users fall in love" - not a number. If it reads like a metric, it's a key result.
Key results measure. Each one moves a metric from a baseline to a target. "Increase activation from 38% to 60%" is a key result; "redesign onboarding" is a task.
Keep it few. One to three objectives, two to four key results each. OKRs are for the things that matter most this quarter - not a copy of your backlog.
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The OKR template
Objective: [a qualitative, ambitious statement of what you want to achieve]
Key results
- [Move metric] from [baseline] to [target]
- [Move metric] from [baseline] to [target]
- [Move metric] from [baseline] to [target]That's the whole OKR template: one directional objective and two to four measurable key results, each with a from and a to. Use the generator above to start from a real example and adapt it, then download the Markdown into your tracker.
FAQ
OKR questions
What is an OKR?
OKR stands for Objectives and Key Results - a goal-setting method popularized by Intel and Google. The Objective is a qualitative, ambitious statement of what you want to achieve; the Key Results are 2-4 measurable outcomes that prove you got there. One objective, a few metrics, a quarter to move them.
What is a good OKR example?
A good OKR pairs a directional objective with measurable outcomes. Example - Objective: "Make onboarding the moment users fall in love with the product." Key results: lift activation from 38% to 60%, cut time-to-first-value from 3 days to under 1 hour, raise week-4 retention from 22% to 35%. Notice the key results are outcomes with a from-to, not tasks.
What is the difference between an OKR and a KPI?
A KPI is a metric you monitor continuously (churn, uptime, MRR). An OKR is a time-boxed goal to CHANGE something over a quarter - it often uses a KPI as a key result, with a specific target. KPIs tell you how the business is running; OKRs tell you what you're trying to improve right now.
How do you write good key results?
Make each key result a measurable OUTCOME with a starting point and a target - "increase X from A to B" - not an activity like "launch the new flow." If a key result can be marked done just by shipping something, it's a task; rewrite it as the result that shipping is supposed to produce. Aim for 2-4 per objective.
How many OKRs should a team have?
Fewer than you think. One to three objectives per team per quarter, each with 2-4 key results. OKRs are for the handful of things that matter most, not a list of everything you're doing - if everything is an OKR, nothing is prioritized.
Is this OKR generator free?
Yes - free, no signup, no email wall. It runs entirely in your browser; nothing you type is sent anywhere. Pick a team to start from a solid example, edit the objective and key results, then copy the Markdown or download the .md into your tracker.
More free tools: RICE calculator · revenue-weighted prioritization · MRR & ARR · all tools.
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