Score any feature by Reach × Impact × Confidence ÷ Effort. Get a clear number to rank your backlog by value per unit of effort.
RICE score
427
High priority
Where it lands
RICE is blind to revenue. A request from one paying enterprise account can beat a high-reach ask from free users. Feed it real reach and the revenue behind each request and the ranking changes.
Reach is usually a guess. When product behavior is on the spine, reach is measured - how many accounts actually touch this surface - not estimated.
Confidence comes from evidence. Tie each item to the feedback and the accounts that asked, and confidence stops being a vibe.
Add the missing variable: revenue. RICE ranks effort efficiency; the spine adds the money at stake, so the top of the list reflects what paying customers need.
RICE is one of several frames, and not always the right one. If it doesn't fit your decision, compare RICE, WSJF and Value/Effort - and see which one wins when.
FAQ
RICE scoring questions
What is the RICE prioritization score?
RICE scores a feature by Reach × Impact × Confidence ÷ Effort. Reach is how many people it affects per period; Impact is a multiplier (3 massive → 0.25 minimal); Confidence is a percentage; Effort is person-months. Higher score = more value per unit of effort.
How do I calculate a RICE score?
Multiply reach by impact by confidence, then divide by effort. For example, 800 reach × 2 impact × 80% confidence ÷ 3 person-months ≈ 427.
What is a good RICE score?
RICE scores are only meaningful relative to each other - score your whole backlog and rank. As a rough read, this tool bands a single score as low, medium, or high so you can sanity-check it, but the real value is comparing items on one consistent scale.
What is RICE missing?
RICE weighs reach and effort but is blind to revenue - a request from one paying enterprise account can outweigh a high-reach request from free users. The fix is to feed RICE real reach and the revenue behind each request, instead of guessing both.
Leave an email and we'll send your scored list back - every item with its reach, impact, confidence and effort, so the ranking is defensible when someone asks why their feature is fourth.
The tool stays free and needs no account - this is only so the result outlives the tab.