Outcome attribution

Did what we shipped work?

Every feature you ship gets a verdict — who adopted it, the revenue that adopted, and whether those accounts stayed. You read it off the customer record, not a BI tool.

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Live on every task card and Reporting today.

task · SAML/SSO · shipped

Did it work? Yes — adopted and retained.

  • · 38% of active accounts adopted in three weeks
  • · $11.8k MRR sits behind the accounts that adopted
  • · +9 pts retention vs accounts that didn't

From your usage + subscriptions · Example data

The gap

The question your tools leave unanswered

Your feedback tool ends at the request. Your tracker ends at "done." Neither tells you whether the thing you shipped moved the needle. The spine does — because the work, the feature, the customer, and their revenue are one record.

  • Most teams ask

    "Did we ship it?"

    A tracker answers that — and stops there.

  • You should ask

    "Did it work?"

    Adoption, revenue, retention — the part that pays.

  • The spine answers

    Both — on one record.

    No export, no BI seat, no data team.

On the card

Ship a task. Get a verdict.

The moment a feature ships, its task card carries the answer. No new study, no dashboard to build — the join already holds usage, revenue, and the accounts behind both.

  • ✓Adoption — the share of active accounts that actually used it.
  • ✓Revenue that adopted — the MRR sitting behind those accounts.
  • ✓Retention lift — did adopters stay better than the accounts that skipped it?

Feature verdict · Example data

SAML / SSO ● Worked

38% adopted · $11.8k MRR · +9 pts retention

Bulk export ● Quiet

6% adopted · $1.2k MRR · flat retention

Dark mode ● Loved

61% adopted · $22.4k MRR · +4 pts retention

On Reporting

Grade the whole roadmap, not one feature

The "Did what we shipped work?" band rolls every verdict up in one place. You see which bets paid off, which fell flat, and which to stop investing in — argued from your own usage and revenue.

Verdicts refresh when you open the view and again nightly, so the answer is current — not a number you measured once and forgot.

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Stop shipping into the dark.

Connect your stack and the next feature you ship comes back with a verdict — adoption, revenue, retention — on your real accounts.

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FAQ

Questions, answered

What does outcome attribution actually measure?
For every shipped feature: adoption across active accounts, the MRR those accounts carry, and their retention versus accounts that never adopted. One verdict, on the record.

Why can't my current tools answer this?
Adoption lives in analytics, revenue lives in billing, and the shipped work lives in a tracker — three tools, never joined. The verdict needs all three on one record, which is what the spine is.

Is this live today?
Yes. The verdict sits on the task card the moment a feature ships. The 'Did what we shipped work?' band rolls every verdict up on Reporting, refreshed on view and nightly.

Do I need a separate BI or analytics tool?
No. Because behaviour, revenue, and work already share one customer record, the verdict is a lookup — no export, no dashboard to wire up, no data team.